"Insight by analysis"

What is the purpose of your website? What is your target audience? Who are your actual visitors?

These are essential questions to build and manage your website. You did make your website to inform other people, didn't you?

Know your visitors

You should adapt your website to the needs of your visitors. Therefore you should know who your visitors are! Much (anonymous) information is already gathered by your website's logfiles:

• which operating system they use
• what browser and version (Internet Explorer, FireFox)
• the screen resolution
• where do they come from (referring sites.
  

Generate data: Give your visitors the possibility to leave data or feedback. You can send your visitors to periodic newsletters for example. Analyze your visitors and their needs. Compare that with your intended audience. Adjust your website to them. Let your visitors generate content and help shape your site.